He began his career as a creative and art director at Young & Rubicam Argentina, and once he became a creative director, he started directing. At the same time, he studied acting direction, screenwriting, film editing, and art history.

He has directed professionally with production companies such as Peluca Films and Casta Diva. Now based in Mexico City, he has worked with major multinational brands including Toyota, Adidas, Unilever, Procter & Gamble, Ole, Pizza Hut, Etb, Claro, Movistar, Fiat, and many others.

He has received awards both as a creative and as a director at festivals such as Cannes, FIAP, Círculo de Creativos, El Ojo de Iberoamérica, New York Festival, San Andrés, and the London Festival, among others.