A photographer and director specializing in tabletop, FX, and post-production, he began his directing career in 1997, having worked across various areas of film production.

He has worked with most major brands and clients, including Coca-Cola, Claro, Kimberly-Clark, Kraft Foods, Nestlé, Huggies, Arcor, MTV, McDonald’s, Johnson & Johnson, Pepsico, Unilever, Procter & Gamble, Danone, and Establecimiento Las Marías, among others.

Internationally, he works across Mexico, Peru, Ecuador, El Salvador, and Argentina.