Born in Buenos Aires under the sign of Aquarius, he is a flyer.

Horacio Guerrico is passionate about photography and creating new ways of seeing products, of storytelling always looking to challenge gravity.

Guerrico started as a Director/Photographer specialising in Table Top Fx in 1997. Having gone through different areas of the filmmaking industry as a producer and a direction assistant, he has worked with clients such as Coca-Cola, Claro, Kimberly-Clark, Kraft Foods, Mondelez, Nestle, Huggies, Arcor, MTV, McDonald´s, Johnson & Johnson, Pepsico, Unilever, Procter & Gamble, Danone, Establecimiento Las Marías, Fratelli Branca, Bimbo, etc. He has worked producing pieces for México, Perú, Ecuador, El Salvador, Colombia , Bolivia and Argenitna